Eleanor McNeill is a designer/maker living and creating on the Coal Coast, Australia. Ocean-obsessed environmentalist with a love for making thoughtful, handmade objects.
I acknowledge the Aboriginal and Torres Strait Islander peoples as traditional custodians of the land on which I practice, and pay my respect to Elders past, present and emerging.
graphic design for companies with heart
Branding for an international campaign, designed to holding it’s own visual identity while still sticking to the brand guidelines .
My first task for the 40K Globe was to redesign their briefing document; developing a layout, symbols and motifs.
Created using 40K brand guidelines and inspired by both my time in India and the beautiful photos taken by participants, the vibrancy if the document references the experience the students will have and encourages excitement as they approach their departure.
The next project with 40K Globe was a cook book, curated by students with local recipes, stories and photos collected while on the program. Font and layout development shaped the project, along with incorporating 40K textile designs.
Business card and stationary for a personal engineering firm.
Based on the street art, graffiti and tags around Paddington, Sydney, my hypothetical T2 Tea Packaging range was a branding exercise to connect with the community of Paddington, where the store was located. By creating surface designs that referenced the graphic identity of the streets surrounding the store, the brand could acknowledge the community and create it's own place in it. Screen printing was used to create Tote Bags, Packaging for the tea as well as logo design.
Working with Designer Jenny Newman, we developed Wattlebrush, an Australiana inspired brand.
